The heart of children's creativity in Pakistan. Founded on the belief that every child is a born artist, our journey began with a simple mission to put a smile on every child’s face.

That’s why at KIDCO™, we love to inspire them to express their imagination in the most colorful, fun, and safe ways possible. From vivid paints to magical erasers, and from no-mess crayons to easy-grip pencils, we help kids transform ordinary marks into extraordinary masterpieces everyday.